Subscription-based shopping might look good on paper, but the idea doesn’t always translate well to the member who is expected to purchase something each month. Many of these online-start-ups sell everything from makeup to razors. Some of these brands survive, but most do not, except for JustFab.
According to an item in the LaTimes, the JustFab fashion brand is riding high and growing like wildfire. The light has turned green for the company in a major way, turning a profit for the first time in the first quarter of 2016. This year, JustFab is on point to rake in revenue of $650 million, up from $505 million last year.
Co-founders Adam Goldenberg and Don Ressler are well-known for being e-commerce branding experts. Again, they have struck gold, and JustFab is ready to go public with an IPO soon. The pair recently hired Todd Tappin as JustFab’s chief financial officer, and he’s a well-regarded IPO expert. Plans also include a corporate name change in the future.
According to Business Insider, JustFab sells women’s shoes, handbags, clothing and accessories at affordable prices with excellent quality. Everything is created and produced in JustFab’s big Los Angeles quarters with the brand’s own in-house design team. The brand is divided into five style concepts: Trendsetter, Femme Nouveau, Bombshell, Modern Classic and Girl Next Door.
Signing up as a Just Fab VIP member means great value every time. VIPs will save up to 30% off regular pricing and earn points towards free loyalty items. When a shopper first joins, they receive 20% off their first item and free shipping. There is a huge variety of new styles each month, and even celebrities love joining JustFab.