When it comes to signing deals for contract with athletes there is always a whole lot of money on the table. People that have the ability to play things like basketball and baseball are always going to be in play to get possible deals from the highest bidder. Sometimes these guys are free agents and they want to get the best deals. Roc Nation is a company that Jay-Z developed in order to help athletes get the best deals. He knew that there were all kind of possibilities available for athletes to get money, and he knew that he will be able to get a percentage if he got a great amount of money for the athletes. That is why he brought Desiree Perez into the picture.
This is someone that has been able to help Jay-Z get a lot of athletes under his roster. Jay-Z knows that when it comes to negotiating contracts for athletes that it would be crucial to have someone that could punch the numbers. He did not want to take all of this into his own hands. Instead, he wanted to get someone in place that had already gained a tremendous amount of experience with negotiating.
He has been a friend of Desiree and her husband one for many years.If it is one thing that he has come to realize about Desiree Perez it is that she is a strong contract negotiator. See if someone that does not often take no for an answer, and she is all about getting the best possible deals. This has made her someone that Jay-Z could depend on for getting the best contract deals around. Her time with Roc Nation has been quite valuable, and Jay-Z realizes that he could utilize Desire Perez to help with other deals.
Source of the article : https://www.behance.net/dezperez