If you’ve been wanting to get in better shape, but need a little extra boost, check out Fabletics. This award-winning athleisure line takes workout gear, gives it a twist of fashion, and a huge dose of versatility. It’s great for the gym, errands, and anywhere else you want to look great and feel comfortable. The brand is inclusive of all different body types, ages, and activity levels. Kids and men are also included with their own special lines of athleisure. Shoe fanatics are in for a treat, with exclusive collections that are stylish, fun, and best of all, affordable.
Fabletics selected Kate Hudson as an ambassador for Fabletics. She’s taken a small company and in just a few years, has turned it into a fashion powerhouse. The company, with revenues of over $250 million, is able to rival Amazon, which is quite a difficult task in the apparel industry. The company uses a unique blend of marketing techniques to showcase Fabletics. First, the monthly subscription plan gives members the benefit and convenience of getting new gear delivered to their doorstep each month. It’s a flexible plan, so you’re never stuck with anything, and you can also exchange or return items for credit.
The next unique component of Fabletics marketing is using the “reverse showroom” technique. This is a popular choice with a few higher-end retailers, including Apple. The majority of the sales process is completed online, however, the benefit of having a retail store to visit is there as well. This is great, as Fabletics is able to use data to determine exactly which products are popular in the demographical area. Keeping limited inventory on hand keeps costs down. It gives members and non-members a chance to preview and order items, and even buy select items in the store. This is a great option for those still “sitting on the fence.” The added benefit of being able to return and exchange in store, as well as, handle any customer service concerns in person also please customers.
It’s easy to see why Hudson is so passionate about the brand. Demi Lovato, a new Fabletics line- music star turned fashion designer- has also said she loves the company as it’s a great company for and by, women. Her new collection is also available online. It’s easy to get started looking and feeling your absolute best, without having to compromise quality or spending a fortune. To find out which Fabletics athleisure line is right for you, visit https://www.fabletics.com/get-started.
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